This year, we had the pleasure of being part of Santa's helper team, contributing to this delightful "BIG" shopping center Christmas campaign. We made the idea come alive with a festive touch, using a mix of photography, 3D, and Photoshop skills. The process was filled with intricate details, and we're excited to share this incredible journey. 

Idea

At Christmas, "BIG" continues its tradition: they offer a free gift wrapping! Just like heroes have sidekicks, Santa's got "BIG". This year, "BIG" lends a hand to Santa in gift wrapping. 

How we made it

We went straight to Santa's reindeers for the campaign, resulting in a delightful and lively photoshoot. Armed with apples and carrots, we took our photographer to new heights, and he captured some great photos of the reindeers. Later, a 3D and retouch guys did their magic.

The aim was to capture the Christmas miracle with warmth and a festive atmosphere. 

In our photos, you can observe the meticulous intricacy of our lighting design. Every detail was carefully considered to capture the cold, blue tones of the night, while the natural spotlight from parking/street lights warmly illuminates the scene. To enhance the festive atmosphere, we've added warm lights hanging from Santa's antlers, creating a cozy Christmas ambiance.

From 3d to final

Backstage

Final results

Credits

Client: Big

Project: We wrapped gifts for him, and we will wrap gifts for you

Agency: Truth.

Production House: FOKO Photo Production House

Art Directors: Ugnius Mikšta and Saulė Igarytė
Creative Directors: Marius Mozūraitis and Meilė Pečiulytė

Producer: Mantas Frolenko

3d: Andrius Kirvėla 

Postproduction: Rimas Šablinskas

Photographer: Gytis Vidžiūnas

Assistant: Justina Tumaitė